/PROJECTS
John Jodoin is a professional racing driver currently competing in the Idemitsu Mazda MX-5 Cup. As one of 14 drivers in the 2022 Mazda MX-5 Cup rookie class, the need to develop his brand identity and personal brand as a rising talent was imperative. John's brand would help him lay the framework for his off-track successes, including powerful brand ambassadorship for his own business, Race Caddy.
For the 2022 season, we first created a brand identity for John's social media channels and team apparel. These marks would help establish his visual brand:
To share John's journey into professional IMSA competition with his fans and followers, we created a series of Reels content for John's Instagram page at Michelin Raceway Road Atlanta during the 2022 IMSA championship weekend. Check out one of the edits from our interview session:
